5 Reasons to Blog After a Live Event
I attended Your Year in PR 2017 last Thursday and I was absolutely blown away by the quality and content of the day, I found myself thinking how pleased I was to be there and how dreadful I would have felt if I had stayed at home. I got so much value from the day, the warmth and support from the other attendees as well as the ideas, suggestions and encouragement was priceless.
1. Process Your Learning
I will admit my brain was a little overloaded afterwards as I processed and tried to organise what I had heard, written and planned during the day’s activities. It has taken a little longer than I had planned to get this written and into a coherent (I hope) blog post which hopefully you can apply to events you attend in future.
2. Review Your Objectives
My objectives for Your Year in PR 2017 were;
· To create a content plan for 2018 including building ideas for themed months, how to launch products and services across different social media platforms.
· To meet other small business entrepreneurs.
· To meet other members of Janet Murray Soulful PR Studio
I kept these to quite a short list on purpose as I didn’t want to give myself an unrealistic target (a common trait of mine). It helps to track back during the day, if you get time, but also afterwards. Is there anything I didn’t achieve and could I approach it differently in future? By setting out what I wanted to achieve in advance I feel like I met my objectives for the day successfully.
3. Share Share Share
I am a helpful person by nature and I think there is real value in sharing what you learn so others can benefit. My next post will be all about the things I learnt at Your Year in PR with the hope that it will educate and inspire others too.
If you are blogging about the event the chances are so is someone else, if your event was using a hashtag or had an online group (i.e. Facebook group) then you can use this to see what other people are saying and share their stories as well as engage with them with comments and likes.
4. Build Relationships
Make sure you follow up with people you met on the day via meetings, email or social media. Also follow the organisers, speakers and sponsors to pick up any useful follow up material and provide feedback on the event. Tag them in your follow up post as a like or share should increase the reach of your blog post and could drive more traffic to our website.
5. Harness the Momentum
By re-reading my notes and getting them all in one place has certainly helped me build a detailed plan setting out activities, things to research with timescales and time set aside for each. It is too easy to attend an event and then go back to the office and slip back into business as usual, with the best intentions some of the energy and momentum can be lost.
I am determined to make the most of the day in terms of money and time and have blocked out time for planning and researching to ensure that my PR strategy for 2018 is ready to go, what are your favourite tips for getting the most out attending a live event?
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